Process versus Outcome
What’s the first thing you say when asked “what do you do”?
If you’re a business coach, do you answer that you offer one hour telephone consultations to find out what’s holding your clients back from achieving their goals? Or if you’re a financial planner, do you talk about the various market funds available for investment?
Take a look at your Web site, your brochures, and anything else you’re using to promote your business. Are you using features to sell what you do? Are you spending time explaining how you do whatever it is you do…or are you getting to the heart of your prospect’s issue and talking answers – that means outcomes?
People want solutions. They don’t care what form solutions come in as long as it gets the results they are looking for. So don’t dilute your message by bogging down your prospects with your process. They want to get from A to B – or from living with their problem…to living with the magical solution you offer.
In other words, show them (with your words) the results they can expect to receive. Here are some examples:
Accountant – save on taxes
Graphic Designer – distinct branding that is guaranteed to be memorable
Business Coach – double their income in a specified time
Use your story to connect and build relationships online as strong – or stronger – as you do to connect face to face.
In this Home Study Course, you'll discover how to bring your story to life and integrate it with all your offerings. Your story conveys to readers – your prospects – what they get when working with you...and they'll feel you are the perfect choice to solve their problem. No one else shares your story. When you are truly being you – you do not have any competitors.