What Can You Do For Me…Now!
When writing any promotional copy, the first rule is to create an emotional bond with the reader. And that doesn't happen by talking about you or your product. Instead, you have to appeal to the basic needs of your reader - and how the benefits can motivate the reader into action.
Here are two descriptions of the same product. Which one would motivate you to buy?
Simply Organic Skin Care products are made with 100% all-natural ingredients and do not contain any talc, cornstarch, or bismuth and have no preservatives. Simply Organic is better for your skin and has a natural sunscreen for protection.
Flawless skin is simple with Simply Organic Skin Care products. Its soothing moisturizers and all-natural ingredients combine to offer the ultimate formula to eliminate fine lines leaving your skin with an impeccable, radiant finish.
The first description focuses only on the product and its features while the second zeroes in on the benefits of using the product. By understanding what your audience is ultimately looking for you can quickly appeal to those senses and motivate them to take action.
Use your story to connect and build relationships online as strong – or stronger – as you do to connect face to face.
In this Home Study Course, you'll discover how to bring your story to life and integrate it with all your offerings. Your story conveys to readers – your prospects – what they get when working with you...and they'll feel you are the perfect choice to solve their problem. No one else shares your story. When you are truly being you – you do not have any competitors.